CLIENT

A Business School – Their mission is to develop a most dynamic research based independent business school which has global recognition for its academic excellence and transpire leadership, effective communication skills, time management & eventually create management professionals with highest standards of corporate excellence.

CHALLENGES:

  • Obsolete existing technology
  • Unable to track leads and measure the effectiveness and efficiency of marketing processes
  • Unsynchronized Sales processes
  • Human errors in repetitive tasks

SOLUTION & BENEFITS:

  • Zoho CRM was implemented and integrated wit website and other apps in the organization ecosystem. Using Zoho CRM’s features such as web forms, auto response rules and forms to unsubscribe (or opt-out), online data gathering was facilitated and multi-channel communications were developed to improve business.
  • Zoho SalesIQ was integrated as well with the CRM which enabled collection of engagement data of leads & prospects online.

This approach allowed the client to manage the leads lifecycle effectively and reduce costs and complaints. The well implemented solutions reduce staff stress and boosts morale.